GAP Launches Limited-Edition JIMI HENDRIX T-Shirts

March 5, 2013

Gap has announced the brand is joining a yearlong celebration of the life and music of Jimi Hendrix in honor of his 70th birthday with the launch of two limited-edition t-shirt designs. The t-shirts feature art from the iconic musician's new album, "People, Hell And Angels", which introduces previously unreleased studio recordings from 1969, the year Gap was founded in San Francisco.

Available in styles for men and women, the exclusive cotton t-shirts will launch online at Gap.com on March 5 and be available in U.S. stores on March 15 for $29.95. In addition, the shirts will be offered in select Gap stores in Canada, U.K., France, Italy, Japan and China starting in late March.

"From the moment we opened our first store in 1969 selling jeans and records, Gap has always connected with people through music," said Seth Farbman , Gap's global chief marketing officer. "This partnership is an opportunity to celebrate an influential, American artist whose music still inspires people today."

"We are delighted to be partnering with Gap to celebrate the release of 'People, Hell And Angels' on the 70th anniversary year of the birth of our beloved Jimi. In fashion, as in music, he was adventurous, innovative and colorful. These beautiful shirts, along with Fender's participation, are truly the reflections of his creative music, fashion and style," stated Janie Hendrix, president and CEO of Experience Hendrix LLC.

Gap's 1969 Soho store in New York City and Gap's Seattle stores at 5th & Pine and Southcenter will offer a special pre-launch of the t-shirts beginning March 5. In celebration of the pre-launch, shoppers will have the opportunity to win one of two Fender guitars by visiting the Soho store from March 5-10 and uploading an image of the Fender guitars to Instagram using the hashtag #JimiHendrixGap. Twenty lucky Hendrix fans will also have an opportunity to win the new Gap t-shirt and a copy of the new album by pinning one of the new exclusive t-shirts on Pinterest.

"People, Hell And Angels", released on March 5 by Experience Hendrix LLC and Legacy Recordings, a division of Sony Music Entertainment, is an essential new album premiering twelve previously unreleased studio recordings completed by guitarist Jimi Hendrix. The album showcases the legendary guitarist working outside of the original JIMI HENDRIX EXPERIENCE trio. These twelve recordings present some of the finest Jimi Hendrix guitar work ever issued and provide a compelling window into his growth as a songwriter, musician and producer.

Find more on

Prev More News Next

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).